Why build with SEO in mind from day one
Retrofitting SEO onto a finished site is slower and more expensive than building it correctly. From the start I plan the URL structure, heading hierarchy, internal links, metadata, schema and performance budget, so the site is ready to be found as soon as it launches.
What I build
Business websites
Clear, credible multi-page sites that explain what you do and make contact easy.
Landing pages
Focused single pages for campaigns and offers, built to load quickly and convert.
Affiliate websites
Content-led sites with solid structure, trust signals and fast mobile performance.
Portfolio sites
Personal or agency sites that present your work professionally.
Redesigns
Refreshing an outdated site while protecting existing rankings through redirects.
Fixes and upgrades
Responsive fixes, speed work and accessibility improvements for existing pages.
What is built into every site
- Mobile-first, responsive layouts tested on phones, tablets and desktops
- Semantic HTML with a proper heading structure and landmarks
- Optimized images, minimal scripts and efficient CSS for fast loading
- Title tags, meta descriptions, canonical tags and Open Graph metadata
- Structured data where relevant, plus an XML sitemap and robots.txt
- Accessible navigation, readable contrast and keyboard-friendly controls
- Contact forms and clear calls to action
How a project runs
Plan
Goals, audience, page list and keyword research decide the structure before any design.
Design and structure
Wireframes and layout focus on how visitors read and how search engines crawl.
Build
Clean, responsive code with performance and accessibility checks along the way.
Test
Cross-device and cross-browser testing plus a technical SEO review.
Launch
I connect the domain, hosting and SSL and deploy the site, as described on my hosting service page.
Technology I work with
I work primarily with HTML, CSS, JavaScript and Bootstrap. This keeps sites lightweight, easy to maintain and quick to load, without unnecessary frameworks when a simpler solution does the job.